Beyond the ordinary

This is a sanctuary of my biggest feats. Get to know my history and what i do,  Join me as i grow and succeed. I'm glad you're here to be a part of my story.

The Baby Steps

As a 7 Year old Estonian boy on the internet in 2011, Everyone struggled with the same problem. No content in native language. I took it upon myself to translate and create content in my native language.

Those days of youtube were very different.

For an example:

Sometimes when publishing something useful or funny that the Youtube staff liked, you had significantly higher chance of going viral due to less advanced algorithm systems. You remember the old Topics that used to pop-up when you pressed on the search box before 2011? They were all prebuilt

The Switch

In 2018 I got FL Studio, Played around learning the basics.

Started doing basic 808 beats.

After a while, transitioned to Mix & Master for friends. My friends were mainly rappers but occasionally i got a Drum & Bass type project.

Which one of those projects did really good and that made me start a Fiverr Page, for anyone needing beats, mixing/mastering or even ghostwriting.

Sometimes i got orders just to check and fix sound quality for Youtube videos, since my services were pretty cheap, and i was still a teenager just trying out a fun hobby :)

Business

In the start of 2022 i started experimenting with Businesses and ways to market them, After testing broadly, i landed on a few concepts.

Sportswear and hygiene, perfect market for competition. 

I found hygiene products to be a loophole of that time and i put my 2 cents straight in to it.

When selling something like Vitamin D for an example you don't sell it as "Vitamin D", 

Hear this:

"Organic Skin Healing Natural Vitamins 24h"

It's a completely different product, that you can push through different audiences, it's all about who you are selling to.

 

I also found Facebook to be the universal method for selling to people over the age of 20.

Facebook enables hard emotions, you can swipe to a post of your relative, and the next post you swipe in to, could be an Ad about something that he/she/whatever y'all prefer, has talked about,

 

Tiktok on the other hand is great for volume, it's not as targeted but you can reach a lot of actual people, and with the right strategy, any project can really flourish there. It's more important to make your brand recognizable so the volume you easily get, converts in to $

 

 

 

 

 

 

 

 

Working with Celebrities

This opportunity opened up to me around 2023, i started out just posting clips of my favorite streamers and podcasts.

I quickly noticed the pattern which allowed me to garner more views and interactions.

When getting huge amounts of traction (meaning actually 10s to even 100s of millions of eyes consistently)

Knowing how to identify different emotions and capitalizing on them has to go both ways.

People only watch if they feel some type of way, getting 0 emotion results in people swiping away at the same second. 

But as time goes on and you realize what gets attention,

you can lose yourself to false feelings that you artificially enabled.

 

It all clicked 

I saw how creators like SteveWillDoIt had it all and lost everything

I saw the rise of Mrbeast and Pewdiepie since they had under 1M

I saw how Youtube, Facebook, Tiktok and X respectively Evolved

 

The algorithm manipulating people claim to do is really not manipulating anything, it's just experience, if you are willing to go extra mile on every aspect of creation you'll make it.

End of the year 2024, i was up a new hobby, a career and great contacts who i worked with, such as Steve and Mrbeast.

 

Present

The goal was to build a tool that empowers creators to produce viral-style videos in minutes, not hours. The platform currently supports two main templates and TTS Directly:

Character Dialogue: Users can write a script, assign AI voices (powered by ElevenLabs TTS) to different characters, and the editor generates a video with character images and animated subtitles.

Reddit Stories: This was the most complex and rewarding feature. Users can input a subreddit, username, title, and story. The system then dynamically generates an authentic-looking Reddit post image, creates a full voiceover of the story, and composites it onto a background video, creating a multi-scene clip perfect for TikTok and YouTube Shorts.

Architecture:

  • Backend: FastAPI (Python) for a high-performance, asynchronous API.

  • Frontend: A clean and responsive UI built with vanilla HTML, CSS, and JavaScript.

  • Video Engine: MoviePy is the heart of the video creation, handling all compositing, audio syncing, and rendering.

  • Asynchronous Tasks: An RQ (Redis Queue) worker queue manages the heavy-lifting of video processing in the background, so users get an instant response and don't have to wait on the page.

  • Authentication: Secure user login and management handled by Auth0.

  • Cloud & Deployment: The entire application is deployed on Render, with media assets and final videos stored on Cloudinary.

Working in a Competitive Environment

I make high quality engaging content for top streamers on this website.

By keeping a good eye on what's happening on the platform and at the same time in the world gives you most of the tools for succeeding.

I've developed a unique way to obtain, edit and distribute content, reaching millions.

Helped with launches from several events such as the recent #Teamwater

Maintained many separate targeted audiences.

Holding my ground against 200+ other professionals by being at least in the top 20 every month.